Our Original ‘Mad Men’

In west on 08/14/2011 at 3:08 pm

It would have been legendary adman Bill Bernbach’s 100th birthday tomorrow.

Bernbach is the founder of DDB Worldwide and is regularly hailed as one of the original ‘mad men’: an expression that was barely remembered by the wider populace before the hit television show but is now the go-to phrase for describing any significant ad figure of 1950s or 60s. Bernbach’s talent towered over most of that time, and he is widely acknowledged for leading the creative revolution in advertising. He is also credited for introducing the idea of the creative team structure, still dominant in most agencies today, where copywriters and art directors work together in two-person teams.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: