It would have been legendary adman Bill Bernbach’s 100th birthday tomorrow.

Bernbach is the founder of DDB Worldwide and is regularly hailed as one of the original ‘mad men’: an expression that was barely remembered by the wider populace before the hit television show but is now the go-to phrase for describing any significant ad figure of 1950s or 60s. Bernbach’s talent towered over most of that time, and he is widely acknowledged for leading the creative revolution in advertising. He is also credited for introducing the idea of the creative team structure, still dominant in most agencies today, where copywriters and art directors work together in two-person teams.

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