One of my professors had a real, first-hand story of working with Leo Burnett. That’s pretty damn awesome in my book. If you walk into Leo Burnett, you’ll see apples in the reception and offices. When Leo wanted to start an ad agency, people told him he’d be out on the street selling apples just as soon as he tried.
He must’ve known — sometimes, people are full of shit. Don’t listen to ’em.
Leo Burnett is ranked the 9th largest worldwide agency, creator of Tony the Tiger, the Pillsbury Doughboy, the Jolly Green Giant, and was named by Time one of the 100 most influential people of the 20th century.
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that’s a disgustingly impressive list of clients.